Richardson is an Independent Information Professional. Her
company, D-R INFO, provides business research services to
help clients make smart and timely business decisions. Dee
has been actively participating in business research for
more than 10 years.
D-R-Info is a Delaware-certified woman-owned business.
D-R INFO's clients range from divisions of Fortune 100 companies
to mid-size enterprises to start-ups on the verge of success.
Many of these clients manufacture components that are used
in medium-tech and high-tech products.
Dee is a member of the Association of Independent Information
Professionals (AIIP), the Society of Competitive Intelligence
Professionals (SCIP), the Product Development and Management
Association (PDMA), and several local business associations.
She subscribes to SCIP’s Code of Ethics and is on the
Steering Committee of the Delaware Valley Chapter. She completed
Drexel University’s Certificate course in Competitive
Intelligence in 2000. Her attendance at professional seminars
and other learning opportunities, which present up-to-date
information on research, analysis, and technology, provide
continuing opportunities to enhance the product delivered
to her clients.
Examples of work done by D-R INFO can be found on the Case
Histories page of this website.
In the September
2005 edition of SEARCHER, The Magazine for Database
Professionals, Dee was interviewed for an article titled, "If
You Were a Real Librarian, You Would Know," by
Bill Jenkins of Jenkins Information Services, Inc.
Dee Richardson's background is perhaps the most unusual
of the various people I interviewed for this article...She
has had to rely on a high IQ and her wide-ranging business
experience, which includes ‘hiring and evaluating
market research done by outsiders, working in corporate
environments, B2B and B2C, dealing with international
and global companies - both customers and competitors,
and [having] the chutzpah to do what needs to be done
to get the answers for clients.’
She got into independent research when ‘the 2000-2001
downturn caused my company to downsize...I had enjoyed
the last position I had and figured that there were other
companies needing market research and competitive intelligence
services. My first client was my former employer.’
Her clients are mostly manufacturers, and almost all
are outside her local area. ‘I have several clients
whom I’ve never met face to face. In this electronic
age, it is not a detriment to be located away from my
VOLUME 13 • NUMBER 8 • September 2005
Searcher: The Magazine for Database Professionals, Barbara Quint, Editor
Published by Information Today, Inc, Medford NJ 08055